Comment & opinion – Page 329
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Comment and Opinion
Shelf marketing factor
Category management does indeed need to be wholly integrated with shopper marketing in a continuous process if you want profit to underpin your retailer relationship
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Comment and Opinion
Britain's Favourite Foods documentary: no scaremongering here
this tour de force documentary made for a welcome change from all that scaremongering
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Comment and Opinion
Your R&D could be eligible for tax relief
On 1 April the research and development tax relief rate increased from 225% to 230% for SMEs…
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Comment and Opinion
Brands should be making hay while the sun shines
The sun has got its hat on, so what can retailers and brands do to capture that great sunshine mood?
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Comment and Opinion
Stereotyping could be costing your business - be broad-minded
Just weeks away from the big vote, our media is awash with speculation, reports and policies
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Comment and Opinion
P&F brainstorm Stallone replacements and mull Prosecco boom
The conclusion in the office is that Warburtons has gone a bit over the top in recruiting Sly Stallone…
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Comment and Opinion
Pre and post training: how to gain and retain an advantage
Fifty per cent of money spent on training is wasted.” That is the finding of Dr Brent Peterson of Columbia University…
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Comment and Opinion
Dave's Big Six a far harder sell than Leahy's Steering Wheel
Dave Lewis has faced many challenges since he took the wheel at Tesco, so we shouldn’t be surprised he’s re-inventing it…
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Comment and Opinion
Waitrose MD Mark Price: Grocery is becoming like Premiership
Our guest editor, Waitrose MD Mark Price, worries about the hiring and firing culture becoming prevalent in the industry
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Comment and Opinion
Beware ‘peak protein’
Are we on the brink of a backlash against high-protein diets? That is the conclusion suggested by new research from Datamonitor, which predicts…
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Comment and Opinion
Chemical research reveals a cocktail that's hard to swallow
Significant new research from the Danish National Food Institute, shows that small doses of chemicals can have significant negative effects on our health
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Comment and Opinion
Sylvester Stallone is a knockout for Warburtons
How will Hollywood star Sylvester Stallone shape up in a Warburtons ad?
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Comment and Opinion
Nigel Farage gets feisty over fish
Some argue the creeping homogenisation of our political parties renders modern day manifestos redundant. Well, UKIP weighed in with theirs…
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Comment and Opinion
Conservative Manifesto: Cameron offers a prominent role for farmers
Conservative policy offers a lot for farmers to get their teeth in to
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Comment and Opinion
Labour manifesto: Miliband strikes an uneasy relationship with business
With pledges on NMW, business rates, the GCA and action on sugar, today’s launch didn’t clear much up for the industry
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Comment and Opinion
Turn your customers into onions and see what they do for you
You must strive to make your customers become onions, but not so you can cook them up with some badass hot dogs
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Comment and Opinion
Why Booths is a standout indie supermarket chain
On a recent holiday in the Lake District we used the Booths store in Keswick for much of our shopping…
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Comment and Opinion
Connecting with consumers: the neuroscience of brand design
Procter & Gamble recently hit the headlines when it revealed plans to cull non-core brands and concentrate on ‘the consumer’…
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Comment and Opinion
Kraft-Heinz merger could be an opportunity for P&F, says K
Along with the comings and goings of marketing directors, mergers make agencies nervous. A merger, which is usually…
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Comment and Opinion
Range review insights must be stronger focus for suppliers
The recent announcement that Tesco is delisting Kingsmill bread sends a warning to all suppliers…