Comment & opinion – Page 331
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Comment and OpinionMarketers come to their senses
A growing body of research is suggesting ways in which brands can use the senses to elicit certain emotional responses from consumers
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Comment and OpinionEaster a holiday apart as health-conscious Brits indulge
Consumers express interest in low-sugar chocolate, but a lack of availability and a desire to indulge mean the Easter market remains a curate’s egg
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Comment and OpinionProtein wars recall great battles of the past... sort of
The fact Weetabix has done anything in response to such a small competitor shows how potent the health market is right now
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Comment and OpinionReputation management: three key words to keep in mind
The long days of winter are over and it’s time for a personal spring renewal…
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Comment and OpinionFood must be a priority for industry to face its challenges
The government needs to set targets to help drive reductions in the categories contributing most to our diet, as well as for fat and salt
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Comment and Opinion
The food-water connection has profound implications for policy
Globally, 70% of all potable water is used by agriculture, most of it for irrigation. And if you think that only occurs in arid regions, think again.
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Comment and OpinionDiscounting has lost a generation of shoppers to suppliers
The recession had a profound impact on retail. In its wake lay high streets full of bargains…
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Comment and OpinionIFE: Titania takes in date stands and new artisan crisp brands
I know dates are the next big thing, but how many suppliers do we really need to meet?
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Comment and OpinionBurger King perfume: it makes scents in Japan
In Japan Burger King is rolling out a limited-edition Whopper cologne
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Comment and OpinionShould Drastic Dave get a new nickname - Lazarus Lewis?
In little more than three months, and under conditions that were far worse than he could ever have imagined, Lewis rediscovered the pulse in the Tesco patient and surprised colleagues, rivals and the City with the speed with which he breathed new life into the business
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Comment and OpinionBacking organic
Aside from the investment in our country, the campaign fund and growth in organic food have other beneficial outcomes
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Comment and OpinionUruguay is no Brazil!
Uruguay has a unique individual beef traceability by law and should be recognised as an example of sustainable farming to all agricultural countries
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Comment and OpinionCampylobacter headlines leave retailers with difficult task
It’s a difficult balancing act for supermarkets, who are acting to tackle campylobacter but getting serious pressure
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Comment and OpinionBrand-charity partnerships must be genuine
Whiskas and WWF is a great example of this. We have just entered the third year of our partnership with WWF to Help Protect a Tiger and are working together to help raise awareness and funds to help the plight of tigers.
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Comment and OpinionThe alcohol industry should prepare for a bumpy election ride
The furore over Responsibility Deal reports is threatening to push alcohol back to the front of the election campaign
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Comment and OpinionKraft Heinz Company creates a murky future for British jobs
Will growth be achieved through cost-cutting, and when will repercussions of the deal be clear?
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Comment and OpinionPotts rings the changes in Morrisons turnaround
Today was the most dramatic day so far in the Morrisons revolution
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Comment and OpinionTacon faces crucial moment with survey launch
Anything short of a far bigger response to this year’s survey will be a huge blow to the legitimacy of Tacon’s office
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Comment and OpinionMarmite hires: when personalities like Clarkson create risk
When the infamous ‘fracas’ first stirred tensions at BBC HQ, as an avid Top Gear fan I watched the fallout with interest…
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Comment and OpinionShopping basket road-tested, corned beef campaign considered
“I’m being empathetic, but it tastes disgusting. Do real people live like this?”