Comment & opinion – Page 334
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Comment and Opinion
Coca-Cola's rebrand: The experts have their say
With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?
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Comment and Opinion
Who loves the sun? Ice cream success needn't be down to weather
Scandinavia shows ice cream growth is possible outside of sunny periods with product innovation
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Comment and Opinion
Walkers' ad mistake shows creative boundaries can be difficult
The latest Lineker-heavy crisp ad had to be pulled due to complaints
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Comment and Opinion
Reputation doesn't match sales in Superbrands survey
Cadbury and Heinz fall in the widely-read survey, but their sales figures tell a different story
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Comment and Opinion
How to manage your reputation: building 'Brand Me'
This month, I’d like to reflect on some work recently completed with the millennial generation…
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Comment and Opinion
Mary Portas proves her point with Secret Shopper
Mary Portas was back with a bang on the eponymous Secret Shopper this week…
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Comment and Opinion
Food policy: goodwill won't drive system change
Ten, 20, 30 years ago, few food industry magnates admitted a role in non-communicable disease…
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Comment and Opinion
The food hygiene postcode lottery needs fixing
Once again, Which? research has uncovered a huge variation in hygiene standards nationally…
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Comment and Opinion
Food safety offence fines set to soar
On 18 February, consultation closed on the Sentencing Council’s ‘Health and safety offences and food safety guidelines’….
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Comment and Opinion
Tongue-tied by foreign trademarks?
Foreign languages are popular marketing tools to imply authenticity and evoke associations with exotic places…
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Comment and Opinion
Marmite man gives thanks for his life
Marmite: we’re constantly told we either love or hate the sticky, yeasty stuff…
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Comment and Opinion
'Cakeage' charges hit Londoners
It’s nice to bring a birthday cake to a restaurant. Usually…
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Comment and Opinion
Titania pledges future to PR despite hints about floristry
As much as a woman of her, erm, presence, can do anything casually…
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Comment and Opinion
From Potty to Potts: Tesco lifer David Potts is just the job
Potts was a talent Tesco could ill afford to lose. Particularly in the UK…
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Comment and Opinion
Supermarkets kept a low profile at this year's NFU conference
In light of the supermarket sector’s recent travails – and high-profile personnel changes at senior level – it’s perhaps no surprise
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Comment and Opinion
No quick fix for campylobacter problems
The head of TIFSIP speaks out on the tough challenges facing the industry
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Comment and Opinion
Morrisons hoping a different approach will work this time
Retail management is no different from football management - after a tough time, the team wants a different personality
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Comment and Opinion
The international language of trademarks can leave marketing tongue-tied
A seemingly inconsequential foreign name for a product can cause a lot of legal headaches
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Comment and Opinion
A politically charged NFU conference demands better protections for farmers
With bovine TB and the dairy industry topping the pre-election agenda, the NFU’s annual conference was the place to be today
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Comment and Opinion
We need to talk about gender diversity in the industry
The challenge lies in tackling subconscious biases that continue to block talented female candidates from promotion