Comment & opinion – Page 354
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Comment & OpinionLessons from Pret a Manger on expanding abroad
Knowing your market is key if you want to make your brand and product work overseas
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Comment & OpinionThe Brexit mood is close to hanging in the balance
If anyone in the food and drink industry does favour staying in Europe, now might be the time to come out and say it
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Comment & OpinionGrocery needs a ‘big data’ revolution
Grocery has been uninspired in its use of data so far. It’s time to change that
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Comment & OpinionDavid Potts' deal with Amazon is an accomplished move
David Potts has shown his skill, expertise and experience in extending Morrisons’ ecommerce reach…
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Comment & OpinionWhy government is intensifying its efforts to take on alcohol fraudsters
13% of the beer we drink is untaxed and in total untaxed alcohol alone costs the taxpayer over £1 billion per year
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Comment & OpinionAmazon deal represents a potentially game-changing move for Morrisons
A renewed confidence at Morrisons has been created by Potts in a subtle, understated but significant way
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Comment & OpinionMars recall was swift but its communications proved hit and miss
No one could accuse Mars of doing things by halves. Because a small piece of red plastic was found in a Snickers bar in Germany…
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Comment & OpinionWhen can you do it yourself, and when do you need an expert?
Over the years, we’ve had to work out when we need external brilliance
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Comment & OpinionInternational Women's Day is an opportunity for marketers
IWD has been increasing in profile and is the annual focal point for a number of debates about gender equality
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Comment & OpinionWilliam Chase won't be pigeonholed in 'Finding the Magic'
Bookshops will be flummoxed when faced with One Potato, Two: Finding the Magic by Tyrrells founder William Chase
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Comment & OpinionFingerprint the food fraudsters says Chris Elliott
”During a normal working week I get details of two to four major food fraud incidents being uncovered somewhere in the world”
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Comment & OpinionShopping rewritten by disintermediation
”Sir; All the old bets are off in traditional/retailer supplier relationships”
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Comment & OpinionThe fashion for innovation: what food and drink could learn from the catwalk
A couple of big brands recently failed in legal attempts to keep their ideas for themselves
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Comment & OpinionIndependents need some truly disruptive innovation
Twenty years ago, the theory of disruptive innovation hit the world of business
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Comment & OpinionSugar Smart means sugar confusion
Not all sugars are equal. Consumers know an orange isn’t the same as a Jaffa cake
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Comment & OpinionMy Week… by Britannia (as told to Bill Tush)
When your suitors consist of inbred Etonians, Andy “turnaround specialist” Clarke and Nigel Farage, then I’d rather stay in
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Comment & OpinionMars choc recall highlights the need for gutsy communications strategies
No one could accuse Mars of lacking decisiveness with its chocolate recall, but its PR has been more hit and miss
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Comment & OpinionFarmland stuck on repeat: messages at NFU conference are all too familiar
NFU president Meurig Raymond reeled off a tale of woes faced by farmers over the past 12 months
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Comment & OpinionCoffee pod sales face a green challenge in Hamburg
Can a player come up with a material to keep coffee fresh without costing the earth?
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Comment & OpinionWhy the lure of selling direct is seriously tempting suppliers
“Disintermediation is easy to overestimate in the short term and underestimate in the long term”