Comment & opinion – Page 358
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Comment and OpinionEntrepreurial start-ups are now the cool places to work
When I was leaving university, there was a very conventional career path for ambitious top-flight graduates…
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Comment and OpinionAldi scores with Graham Taylor's cider-spilling World Cup ad
We’ve enjoyed Aldi’s simple and clever price comparison ads for some time now, but its World Cup special deserves praise…
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Comment and OpinionA taco world record for Old El Paso
Everyone loves a world record – but the good ones (fastest car, longest toenails etc) all require rather a lot of effort…
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Comment and OpinionPuff & Fluff prepares for a deluge of artisan food phone calls
The closure of Heart of England Fine Foods has spread panic through the ranks of money-for-old-rope merchants…
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Comment and OpinionTiger the Tesco Kirkcaldy cat goes gentle into that good night
The tabby cat known to Kirkcaldy shoppers simply as ‘Tesco cat’ has moved on to the big scratching post in the sky…
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Comment and OpinionDo supermarkets have any right to demand supplier loyalty?
What to do about the discounters? That is the question every grocery retailer is asking. (Or should be.)…
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Comment and OpinionEngland’s World Cup woes spark merchandise sell-off
England’s tears have barely had time to dry and already the World Cup merchandise sell-off is under way.
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Comment and OpinionCoining it in
What’s behind Morrisons’ ban on the use of the £2 coin at some self-service tills?
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Comment and OpinionSpanish wines look to score
Tapas Fantasticas, despite its name, is an event all about wine - namely, Rioja wine, which wants to build its presence in the UK.
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Comment and OpinionDark day at Morrisons
Morrisons is not alone in making in-store redundancies - and its plans have been a long time in the making.
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Comment and OpinionRates reform dashed
Westminster has been accused of being a zombie government of late and, certainly, there was little sign of ministers springing to life to tackle the issue of business rates reform yesterday.
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Comment and OpinionAdidas social media strategy finds value of true fans
How to capture the attention of your target demographic at a highly important but ‘noisy’ time?…
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Comment and OpinionDon't blame the Adjudicator
Nothing is more certain to fail than a top-down attempt to change behaviour designed by bureaucrats…
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Comment and OpinionSoft drinks work to a new agenda
We’re constantly told the world is becoming more health-orientated and fizzy drinks and salt are the big fmcg evils…
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Comment and Opinion
Titania struggles with Technicolour postcards on Google Glass
I am, once again, having to write a pitch proposal when there’s nothing remotely interesting to say about the brand…
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Comment and OpinionWhy Coke is launching Coca-Cola Life
An increasingly technologically driven world has resulted in some of the biggest shifts in fmcg ever…
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Comment and OpinionAds can be force for good
Last week’s Dispatches, Tricks of the Junk Food Business (C4, 2 June), reopened the discussion on the ethics of advertising…
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Comment and OpinionGreen Coke is so good it could replace Red Coke entirely
A few weeks ago I called on the industry to ‘dial down the sugar’. Coca-Cola has risen to the challenge.
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Comment and OpinionWill Wagyu beef lose its mystique at a low price?
Will Wagyu beef lose its mystique at a low price?…
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Comment and OpinionChris Bush, Tesco UK MD, on the multichannel revolution
This industry has a habit of inventing words that mean a lot to all of us, and absolutely nothing to the real world…