Comment & opinion – Page 48
-
Comment and Opinion
How to run a successful campaign when budgets are tight
Now more than ever is the time for brands to invest in maintaining awareness and driving mental availability, says Steph Cullen, head of manufacturing at IRI
-
Comment and Opinion
Why small reformulations can make a big difference on obesity
Obesity costs the UK an estimated £54bn every year – we need bold and ambitious action to tackle this problem, says Lauren Bowes Byatt, deputy director of A Healthy Life at Nesta
-
Comment and Opinion
Why BrewDog’s Chinese adventure is good for British craft beer
Some may accuse the brand of selling out, but the move could put British beer on the map in a lucrative market
-
Comment and Opinion
Ben Stiller and Steve Martin help Pepsi provide top Super Bowl spot
In two ads, Stiller and Martin respectively explain that their jobs, as actors, are to make us believe what we see is real
-
Comment and Opinion
Who in their right mind would entrust the government to run foodservice?
Foodservice supply is a cottage industry of little miracles. Why the government shake-up?
-
Comment and Opinion
Carbon offsetting is great in theory, but beware the pitfalls
Two years ago, we undertook a full carbon life cycle (no easy feat) of our products to better understand our carbon footprint
-
Comment and Opinion
Next Level Chef: Gordon Ramsay cooking competition is more gimmick than grub
There can’t be many people who saw 2019 sci-fi horror movie The Platform and thought – “wow, what a fun idea for a cooking competition”
-
Comment and Opinion
How the UK Seafood Fund is looking to attract the next generation
This is an industry that holds promise, with numerous pathways to learn and progress, says fisheries minister Mark Spencer
-
Comment and Opinion
Huel case shows ASA is on the lookout for ‘cost-washing’
Claims around cost need to be as specific as those relating to health and environment
-
Comment and Opinion
In turbulent times, should grocery businesses become ‘firefighters’ or ‘navigators’?
Businesses will need to make conscious decisions and evolve to thrive in the year ahead, says John Cooper, partner at EY-Parthenon
-
Comment and Opinion
Stop looking for Brexit dividends. Rushed legislation won’t benefit anyone
It’s high time we moved on from clambering to tell a positive Brexit story, says Dan Crossley, executive director, Food Ethics Council
-
Comment and Opinion
Capitalise on commerce media by uniting marketing teams and budgets
To fully embrace this way of working, brands and retailers need to be open to more collaboration, says Matt Lee, MD at Capture
-
Comment and Opinion
Waitrose joins rivals in slashing prices – but for a different reason
The move signals the retailer is taking the cost of living crisis seriously, and acknowledges its customers are feeling the pinch
-
Comment and Opinion
Food & drink must lead by example in net zero
The sector can show the power of collaboration, shared responsibility, accountability and transparency, says Malcolm Harrison, CEO of the Chartered Institute of Procurement & Supply
-
Comment and Opinion
Why Aldi has pipped Lidl to the post
Aldi’s management has been preparing for its explosive growth for a long time, says Richard Harrow, UK partner at IPLC
-
Comment and Opinion
Functional food and drink claims must stand up to growing scrutiny
Opening the door to supplementation creates a whole host of opportunities for products to be re-engineered towards wellbeing, says Stanley Mitchell, business development manager of Xampla
-
Comment and Opinion
Holland & Barrett’s DNA testing trial signals its wellness ambitions
The trial with DnaNudge at its Marble Arch store could lead to a wider rollout
-
Comment and Opinion
The internet reacts to the loss of Lilt
Let’s be honest, Coke doesn’t give its stellar performers the boot: a lot of people had virtually forgotten Lilt existed
-
Comment and Opinion
Why the drink formerly known as Lilt could thrive in the Fanta stable
The ‘totally tropical’ drink will benefit from the marketing prowess that has established Fanta as the unofficial drink of Halloween
-
Comment and Opinion
Henry Dimbleby’s National Food Strategy has just been given a new lease of life
New Food Data Transparency Partnership will set the agenda for the next decade