Comment & opinion – Page 74
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Comment & OpinionWhen it comes to retail media, which fmcg brand advertiser are you?
More money is being invested in retail media – and for good reason, says Katie Streeter-Hurle, head of strategy, SMG
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Comment & OpinionIs Asda’s four-day work week enough to retain store managers?
Asda has a management problem. But is the solution to cut its store managers’ working week down to four days?
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Comment & OpinionTesco’s double Clubcard points speaks volumes about where the market is up to
Who hit the Christmas jackpot? The short answer is the discounters, and in particular, Lidl
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Comment & OpinionCadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
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Comment & OpinionAfter Pringles and Flora, is 2024 the year of the paper packaging?
While the improvements are overdue, their impact will be massive
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Comment & OpinionYou Are What You Eat: Netflix gets twins to explore diet effects
The alike genetics of the twins make them the perfect subjects for dietary experiments
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Comment & OpinionWhy BrewDog’s living wage blunder will only come back to bite it
Bar staff are the beating heart of any hospitality business. BrewDog can do better
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Comment & OpinionThe farming sector is hanging by a thread. Now is the time for change
There needs to be change in all parts of the sector, by farmers and growers as well as by retailers, says Ged Futter, founder of The Retail Mind
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Comment & OpinionWhat can we learn from the Post Office scandal?
Rarely has a public policy issue been painted in such vivid colours: the Post Office immoral, almost evil, and the sub-postmasters and sub-postmistresses wronged beyond reason, says Ian Wright, co-chair of the Food & Drink Export Council
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Comment & OpinionCan Aldi really leverage a successful retail media network?
Retailers are seemingly unable to ignore the promise of launching their own retail media networks. The margins are hard to pass by
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Comment & OpinionAldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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Comment & OpinionWhen ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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Comment & OpinionWhy Tesco’s Unpacked lacks the shareable spark of Spotify Wrapped
Tesco’s shopping Unpacked has landed on the Tesco app, collating users’ loyalty card data from throughout 2023 to break down their individual habits
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Comment & OpinionWhy we must get the right margin on PMPs
The amount of trust embedded within PMPs cannot be overstated, says Unitas Wholesale MD John Kinney
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Comment & OpinionHow slowing inflation will shape growth tactics in 2024
Our expectation is that volume growth will be the primary focus, says Alex Lawrence, senior strategic insight director at Circana
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Comment & OpinionGrim food sector forecasts persist, despite government’s upbeat promises
The government’s manoeuvres in recent days – when it comes to the food sector at least – show it is now very much in electioneering mode
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Comment & OpinionGoogle’s ‘cookiepocalypse’ spells opportunity for supermarket giants
Third-party cookies – sometimes known as tracking cookies or targeting cookies – are a powerful tool for marketeers. Supermarkets will thrive when they’ve gone.
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Comment & OpinionDairy farmers need support to improve systems for people and animals
Dairy processors, retailers, food manufacturers and foodservice companies can all take steps to transform dairy, says Dan Crossley, executive director at the Food Ethics Council
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Comment & OpinionWhy ‘regen ag’ must be more than a buzzword in 2024
The food and farming system must work to bring nature back across the UK, says Mark Varney, head of Fair to Nature at RSPB
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Comment & OpinionFizz fiasco or sparkling opportunity – can pint-sized bottles boost wine sales?
The government has proclaimed pints of wine are back on the menu, but will any producers take them up on it?