Comment & opinion – Page 88
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Comment and Opinion
Getting our hands dirty ahead of a non-wasteful Christmas
Last week, amid the array of meetings in Glasgow for COP26, the Rubies in the Rubble team hit the orchards
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Comment and Opinion
Why the Costa Coffee and M&S tie-up is a match made in heaven
Under the none-more-literal banner Costa Coffee Now Serving M&S Food, Brits will “be able to choose from over 30 delicious, great-quality M&S products”
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Comment and Opinion
Retailers must stop demanding 12 weeks’ notice on cost price increases
While they may claim the lengthy notice period is necessary, retailers have no legal right to it, says David Sables, CEO of Sentinel Management Consultants
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Comment and Opinion
What we can learn from contrasting ASA decisions on ‘green’ almond milk ads
ASA inquiries into ads from Alpro and Plenish offer a guideline on how to avoid being rapped for unsubstantiated green claims, says Brinsley Dresden, partner and head of the advertising & marketing team at law firm Lewis Silkin
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Comment and Opinion
Morrisons must ensure McColl’s availability woes are a blip if it is to succeed as a supplier
Morrisons is clearly looking to court more independent retailers to switch to its wholesale supply arm
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Comment and Opinion
Amazon may be overly optimistic on stores rollout, but not its end goal
The online giant’s target of 100 store openings per year may seem overly ambitious – but it doesn’t need to rush
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Comment and Opinion
Tesco can afford to ignore vaccinated Santa controversy
Santa flashing his QR code at border control in its Christmas ad has, predictably, caused outrage on Twitter
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Comment and Opinion
Sugar could become the next tobacco in the eyes of regulators
The UK is the latest in a series of countries around the world introducing restrictions and health warnings for high-sugar foods, says Ignacio Vazquez, senior manager for healthy markets at ShareAction
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Comment and Opinion
How to avoid samey, boring Christmas ads
Advertising is a multibillion-pound industry that’s still running on a broken business model, says Jon Williams, CEO of The Liberty Guild
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Comment and Opinion
Pukka plays up flavour in comradely trio
‘Baker of the people’s pie’ shows us what hard-working comrades deserve
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Comment and Opinion
UK suppliers are at an inflexion point after Covid and cost price hikes are not optional
Supermarkets have a duty to keep inflation in check but also need to accept that suppliers must remain profitable
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Comment and Opinion
What Moneyball can teach us about those difficult conversations
The film about a baseball club struggling to compete can teach us a lot about conflict resolution
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Comment and Opinion
How to prevent fractured messaging and create a single ‘brand truth’
Consumers are increasingly taken aback by weird, inconsistent and confusing marketing messages from their favourite brands, says Sid McGrath of Wunderman Thompson
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Comment and Opinion
Climatarian could be the new diet that shapes supermarket shelves
Climatarianism may seem like a pricey faff. But eco-friendly eating is becoming much easier
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Comment and Opinion
Why brands should heed the rise of social media live shopping
It’s clear major industry players are placing a big bet on what the future of shopping will look like, says Christina Miller, group connections director at VMLY&R
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Comment and Opinion
Only regulation can solve failures of voluntary action in climate policies
Voluntary business pledges have proven to not be enough to drive meaningful change, says Jessica Sinclair Taylor, head of policy and media at Feedback
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Comment and Opinion
Gopuff is out to prove it has the stamina – and the funds – to win the rapid grocery race
Having switched on UK operations yesterday, US player Gopuff is confident it can outpace rivals
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Comment and Opinion
What Kantar data tells us about Christmas 2021 shopping
With 45 shopping days to go until the big event, there has been an uptick in sales of turkeys and Christmas puddings
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Comment and Opinion
Marketing teams must have the right skills to avoid ‘greenwashing’
Communicating green credentials takes skill and collaboration, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink & Agriculture Group
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Comment and Opinion
Grocery can’t pretend the rise of disrupting channels isn’t happening
The data needed to truly understand these new channels isn’t there – but industry can’t bury its head in the sand, says Jeremy Garlick, partner at Insight Traction