Archive of all comment and opinion articles – Page 11
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Comment and OpinionWhy class remains a dirty word in fmcg
Despite many in fmcg voicing their support for founders from less privileged backgrounds, it still feels risky to delve into the details of disparity
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Comment and OpinionChaos uncorked as wine industry rages at duty price changes
The government’s plan to tax wine like beer and spirits has provoked the industry’s ire
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Comment and OpinionShareAction’s challenge to Nestlé highlights problem with health targets
Assessing the healthiness of portfolios is inherently subjective, and the devil is in the detail, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment and OpinionSainsbury’s Future Brands restructure is a vote of confidence
Any brand not currently listed in Sainsbury’s will be feeling somewhat at a loose end right now
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Comment and OpinionUnilever’s ice cream detachment – what does it mean?
Hein Schumacher is wasting no time in his attempt to kickstart Unilever’s sputtering growth as the CPG giant this morning revealed plans to spin off the ice cream business
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Comment and OpinionMorrisons must sell suppliers a clear turnaround vision
The next stage requires more strategy from Morrisons and serious judgement from suppliers, says David Sables, CEO of Sentinel Management Consultants
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Comment and OpinionSainsbury’s IT ‘meltdown’ offers lessons in crisis management
The computer might say no, but customers still want a person to apologise for it
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Comment and OpinionKerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
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Comment and OpinionIt’s a miracle: how water brand Liquid Death is valued at $1.4bn
Here’s 10 reasons for the phenomenal valuation and ‘hypergrowth’ of Liquid Death, the most adult of soft drinks brands
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Comment and Opinion10 years of driving progress: celebrate – and keep going!
When we started Rubies, 10 years ago, food waste was not even a recognised issue, let alone understood
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Comment and OpinionFood fraud in herbs and spices still widespread, Radio 4 reveals
High-value, ground, dried and powdery, herbs and spices are easy to fake and bulk out
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Comment and OpinionWaitrose ‘back to basics’ store approach bodes well for JLP’s turnaround
The partnership is back in profit after two years of consecutive losses and lost market share
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Comment and OpinionI spent 30 years in marketing at Unilever. Now I want to shake up the ad industry
This is the opportunity of a lifetime for advertisers to invent the future, says Sebastian Munden, chair of Ad Net Zero and chair of Wrap
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Comment and OpinionHow to move shoppers from deal loyalty to real loyalty
Real loyalty comes from being practically useful and emotionally meaningful to customers’ lives, says Jason Foo, CEO at BBD Perfect Storm
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Comment and OpinionWhat goes on inside the mind of a CEO?
It’s the million-dollar question many want answered: ‘What really goes on inside the minds of fmcg and retail industry leaders?’
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Comment and OpinionFinally, France moves to ban ‘meaty’ names in plant-based
In three months’ time, France will follow South Africa and Italy in banning the use of ‘meaty’ terminology to describe plant-based products, says Joanna Blythman, food journalist and author of Swallow This
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Comment and OpinionMeal kits should be huge, but they’ve proven a tough sell
Sainsbury’s is thinking along the right lines with this SimplyCook tieup, says Jeremy Garlick, partner at Insight Traction
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Comment and OpinionHow Philadelphia tapped into emotion to grow sales 20%
Spending big on marketing to bolster one of the category’s more expensive cream cheese brands won’t sway consumers to buy in a cost of living crisis. Or will it?
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Comment and OpinionHow to protect your reputation in a cyber crisis
Customers will reward brands that can persuade them they are able to safely manage their data, says Ryan McSharry, UK head of crisis at international PR firm Infinite Global
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Comment and OpinionHow do you solve a problem like meal kits?
HelloFresh should focus on its core, affluent, loyal and happy customers, of which there are fewer, but are worth more