Archive of all comment and opinion articles – Page 112
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Comment and Opinion
Oatly’s ‘Help Dad’ ad was designed to start a conversation on climate change
Michael Lee, Oatly’s creative director, explains the concept behind the brand’s Help Dad advertising campaign
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Comment and Opinion
Think the export health certificates situation is bad? It’s about to get even worse
Ending exemptions on food containing ingredients of animal origin really will take the biscuit
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Comment and Opinion
Why we need to ban unhealthy food ads on social media
An end to online advertising of unhealthy food would be a world-leading protective measure for young people’s health and wellbeing, says Dr Kawther Hashem, campaign lead at Action on Sugar
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Comment and Opinion
Tilda’s ‘Elevate Your Plate’ ad is a cut above
Tilda’s impressive ‘Elevate Your Plate’ campaign appropriately manages to elevate a couple of established food ad tropes, too
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Comment and Opinion
The pandemic is great news for food fraudsters. So is Brexit
Food fraud cases are on the rise. Is the next horsemeat scandal just around the corner?
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Comment and Opinion
Beyond Meat and PepsiCo’s Planet Partnership has big mutual benefits
The new company will combine Pepsi’s marketing expertise and commercial heft with Beyond’s plant protein savvy
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Comment and Opinion
Why the organic sector shouldn't oppose gene editing
Adopting a position of outright opposition to the technology would risk the organic sector being ridiculed, says Alex Smith, founder of Alara Wholefoods and former chair of Genetic Food Alert
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Comment and Opinion
Iceland and Greenpeace’s spat ignores the impact of Covid on plastic
Surely the time has come for the government and stakeholders to insist on a more transparent system
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Comment and Opinion
Stores deserve credit for shouldering the burden of face mask enforcement
Judging who to challenge, and how, is risky, says Dominic Watkins, head of retail, food & hospitality at global legal business DWF
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Comment and Opinion
How grocery is getting diversity and inclusion wrong
How are communities and genuine cultural experts consulted on commitments, campaigns and products, asks Mallika Basu, founder of Basu Consulting
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Comment and Opinion
Can supermarkets and food suppliers force staff to have the Covid-19 vaccine?
In January, Pimlico Plumbers became one of the first UK employers to publicly announce plans to force its employees to have the Covid-19 vaccine, opening a wider debate about employee rights. So what do supermarkets and food manufacturers need to consider when developing their own vaccine policy?
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Comment and Opinion
Brexit port chaos is threatening to undermine impressive industry efforts on food waste
Too Good To Go’s new campaign is backed by Defra, Wrap and almost 30 food and drink suppliers, including Nestlé, Arla Foods and Danone
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Comment and Opinion
Why fmcg brands need to embrace the new era of shopper marketing
Shopper marketing should now be centred on the shopper and all the decision-making touchpoints they encounter, says Matt Lee, MD at Capture
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Comment and Opinion
People at every level within the food and drink industry make the difference
It’s important we reward the likes of Morrisons delivery driver Kevin Hunter
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Comment and Opinion
In-your-face Hairy Bikers make the case for Knorr
Virus threat or not, this ad’s protagonist is entitled to be disturbed by the sudden appearance of the Hairy Bikers’ faces next to his
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Comment and Opinion
Supermarkets are in an impossible position on face masks
When it comes to face mask enforcement, retailers are being told to go left, go right and stay where they are, all at the same time
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Comment and Opinion
Mass testing is a positive step. Food companies should embrace it quickly
The prospect of the rollout does allow the industry at least to ‘take a small step ahead of the virus’
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Comment and Opinion
There are too many either-ors in grocery: balance marketing and engineering
Retailers need the right balance between their identity as a business and an assessment of what appeals most to individual customers, says Tim Mason, CEO of Eagle Eye
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Comment and Opinion
Seafood ‘sticking plaster’ is welcome but it’s not the only sector that needs post-Brexit support
A £23m fund is better than a slap in the face with a wet kipper. And it’s more than the UK meat sector has been promised
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Comment and Opinion
Lockdown is the perfect time for food & drink brands to bring in new shoppers
Many shoppers are searching for a bit of novelty for their trolley, says Darryl Hinksman, head of business development at Westons Cider