All comment & opinion articles – Page 17
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Comment & OpinionWhy restraint is the new edge in noisy fmcg marketing
True minimalism isn’t about what you leave out – it’s about what you leave space for, says Tarek Sioufi, chief strategy officer at Grey London
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Comment & OpinionNavigating the HFSS ad ban: from food porn to brand power
Whatever your feelings about the rights or wrongs of the HFSS regulation, it’s going to lead to a revolution in the way we sell food products, says Jon Evans, CCO at System1
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Comment & OpinionMystery shop win symbolises M&S recovery from cyberattack
M&S is pulling in more punters despite prices 22% higher than the cheapest supermarket. Impressive
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Comment & OpinionWalkers pays homage to Budweiser in Cheese & Onion advert
This promo for Walkers’ Cheese & Onion provides some good old-fashioned silliness
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Comment & OpinionThe Big Pound Shop Swap: ‘eat worse for less’ with Denise van Outen
The programme may provide some welcome escapism for families struggling to make ends meet
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Comment & OpinionSupermarkets must stop treating real food like a luxury
Cheap, sugar-filled options addictive, fast and convenient, but they’re also undermining our health and our connection to real food, says Carl Saxton-Pizzie, founder and CEO at Wholegood
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Comment & OpinionWhy has British TV lost its appetite for cookery shows?
As scandals plague existing cookery programmes, there’s a growing need for practical content that addresses Britain’s broken relationship with food, says Tom Neumann, founder & MD at Properoni
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Comment & OpinionHeatwaves and hot air: can Defra finally deliver on climate promises?
Progress on co-operation to cut GHGs has continually been held up by disagreements between companies and ministers over how to report and regulate emissions
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Comment & OpinionDigital DRS is the key to unlocking a true circular economy
Pressure is mounting on brands and retailers to do more than just claim their packaging is recyclable – they now have to prove it, says Alice Rackley, CEO at Polytag
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Comment & OpinionIt’s crunch time for Walkers as HFSS revamp hits the shelves
Walkers has successfully reformulated six of its core crisp variants to make them non HFSS-compliant, allowing them to avoid upcoming advertising restrictions and secure prime retail positioning
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Comment & OpinionRule 34 but make it petcare: the future of fur baby food fads
Petcare brands show considerable agility and ingenuity in keeping pace with the hottest human trends
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Comment & OpinionRetailers must act now in the fight against rogue nicotine pouch sales
High-strength nicotine pouches that target under-18s show a total lack of responsibility and damage the reputation of the market, says Duncan Cunningham, external affairs director at Philip Morris Limited
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Comment & OpinionIs the meat-free market finally cleaning up its UPF act?
Plant-based players would be well advised to follow meat-free giant Quorn’s lead in slimming down its ingredient list
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Comment & OpinionSainsbury’s has used Moriarty move to streamline senior team
It was never going to be easy for Sainsbury’s to replace Clo Moriarty: hers was a uniquely fashioned job title for a rare talent
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Comment & OpinionWalton Goggins gives new Doritos flavour a spicy welcome
Doritos’ Golden Sriracha ad is rich with clichés of the ‘adult’ film genre
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Comment & OpinionMasterChef: Gregg Wallace and John Torode begin low-key departure
The scrupulously edited series doesn’t feel much different, retaining its key note of melodrama
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Comment & OpinionStop digging with the assumption shovel and open up your next negotiation
The assumption shovel is shaped by your past experiences, biases and expectations
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Comment & OpinionTesco’s Birthday Cake sandwich: harmless fun or public health fiasco?
Tesco’s Birthday Cake sandwich has raised comments over its nutritional value. But it’s only around for four weeks
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Comment & OpinionA right to food would strengthen the fragile Food Strategy
The new food strategy needs foundations that outlast ministerial shuffles – we need a right to food, says Elta Smith, chair of the Food Ethics Council
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Comment & OpinionAfter Dubai chocolate, what’s the next big trend from the Middle East?
There are two other Middle Eastern ingredients which could become the next big thing in the , says Alice Pilkington, principal analyst at Mintel Food & Drink