Archive of all comment and opinion articles – Page 204
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Comment and Opinion
Trust is a crucial element of on-pack promotions
No brand of note ever intends to mislead consumers. Trust is one of the most valuable commodities marketers have with people
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Comment and Opinion
With ministers’ minds elsewhere, industry is leading the way on recycling
With the government distracted by impending Brexitageddon, an ocean of discarded drink bottles is unlikely to be front of ministers’ minds
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Comment and Opinion
M&S's retail tech venture shows it's serious about being digital-first
M&S is ramping up investment into its digital operations Marks & Spencer has just announced an exclusive joint venture UK partnershipwith startup accelerator Founders Factory to develop emerging retail technologies. The news follows barely a month after forging a partnership with Microsoft to integrate AI technologies into ...
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Comment and Opinion
Donna heads to Reykjavik as part of charm offensive
The notion of Messrs May, Hunt, Hammond and Raab off on a ‘charm offensive’ across Europe requires an almost superhuman suspension of disbelief
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Comment and Opinion
As meat-free goes mainstream, Quorn needs to go beyond ‘bleeding’ to retain the edge
Being the established vegetarian option is no longer enough to take the edge in the increasingly crowded meat-free market
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Comment and Opinion
Food safety: how can small companies defend themselves?
Errington Cheese has faced a ‘guilty until proven innocent’ approach, says Joanna Blythman
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Comment and Opinion
Early exit for German Nutella promotion
Ferrero has landed in hot water in Germany over a World Cup promotion
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Comment and Opinion
Watermelon man's slice of success
New Yorker Asharita Furman instead hacked 27 melons on his own tummy in a minute
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Comment and Opinion
Mayonnaise ice cream is a real scoop
Mayonnaise is enjoying a moment in the sun, overtaking ketchup last year to become Britain’s favourite sauce
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Comment and Opinion
Twirl twosome enjoy odd ad debate
A lad and a lass speculate on how the “twirly curly things” in the confection’s centre are created
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Comment and Opinion
McColl’s results are a reminder of the dark days of November
CEO Miller admitted today the fallout from the P&H collapse was “unlike anything he had experienced in his almost 30 years in the business”
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Comment and Opinion
Using the power of POS to convert non-loyalty customers
supermarkets are using all tools at their disposal to attract and retain more shoppers
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Comment and Opinion
Gove has an opportunity to do something special on waste
I have a message for Secretary of State Michael Gove
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Comment and Opinion
Tesco-Carrefour: will tie-up be just another buying group?
Tesco has worked for three years now to take buying back to the principled old days
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Comment and Opinion
Tesco-Carrefour: will tie-up be just another buying group?
Tesco has worked for three years now to take buying back to the principled old days
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Comment and Opinion
Inside the Factory: a look at the making (and effects) of coffee
The future of the coffee plant could be at risk. But it’s not time to kick the caffeine habit just yet
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Comment and Opinion
Fundamentals of category management, 8: Data and insight
“Insight” is a word that’s frequently misused. Here, Jeremy Garlick of Insight Traction explains what it really means - and how to apply it to category management
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Comment and Opinion
Aldi must answer for its 'ripping off' of Heck sausages
I am appalled at the way Aldi continues to dupe the shopper into believing they are buying Heck sausages
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Comment and Opinion
Grocers must be mindful of price-setting software
The use of price optimisation software is coming under more scrutiny than ever
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Comment and Opinion
Gavin Darby has survived Premier AGM vote but he must do better – and fast
Darby has withstood immense pressure and lives to fight another day, winning the re-election vote by 59% to 41%