Archive of all comment and opinion articles – Page 213
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Comment and Opinion
How to identify a true social media influencer
As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC
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Comment and Opinion
Will ditching the dates help Tesco hit its food waste targets?
It’s the latest in a series of initiatives by the supermarket to cut food waste, which has also seen the launch of its Perfectly Imperfect range of wonky veg, and donating surplus food to charity via Community Food Connection
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Comment and Opinion
Sainsbury's-Asda must heed the lessons of Tesco
Tesco’s tarnished corporate image was one of the reasons it became the primary victim of the rise of the discounters, argues John Buchanan of HW Fisher & Company
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Comment and Opinion
How GDPR can help smaller fmcg companies and startups level the data playing field
Using GDPR and customers’ data, there is plenty of scope for small food businesses to create innovative and potentially disruptive business models, says GDPR expert Kaijia Gu of Oliver Wyman
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Comment and Opinion
Banana republic, Forensic traceability
The recently announced Asda-Sainsbury’s merger brings with it the threat of an ever more powerful buyer
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Comment and Opinion
C&C will impose some stability at Matthew Clark and Bibendum
There goes the legacy of Conviviality
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Comment and Opinion
Suppliers should be disclosed by award winners
Developing and launching innovative new own label products is a massive commitment from own label suppliers…
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Comment and Opinion
Hotel Chocolat: case for and against in Waitrose bar spat
What is Hotel Chocolat’s Angus Thirlwell getting his meringue-strawberry-and-white chocolate knickers in a twist about?
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Comment and Opinion
Recruitment goals: talent is nothing without team spirit
Interesting recruitment parallels can be drawn with the World Cup and the relegation of Stoke City from the top flight
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Comment and Opinion
Ocado ends with a lot of zeroes now
The online supermarket is now worth more than Marks & Spencer’s and deserves to be considered among the UK’s greatest technology companies
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Comment and Opinion
Royal Recipes: history lessons and lavish dishes
The royal wedding is here – cue either sighs of relief or squeals of excitement
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Comment and Opinion
Attitudes to GM food & drink are changing
When the public is asked what they believe are the biggest food safety issues, genetically modified foods are often mentioned
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Comment and Opinion
Plastics can aid the circular economy
How can the increased collection and recycling of plastics enable a more circular economy for Europe?
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Comment and Opinion
Morrisons announcement should prove a tipping point on food waste
Morrisons’ move is another, potentially big, step in the right direction, but there is still much to be done to get the industry fully working together on food waste
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Comment and Opinion
Pie packaging promise triggers tabloids
Pie king Fray Bentos angered the tabloids this week
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Comment and Opinion
Trump's Irn-Bru ban enrages Scots golfers
You’d think Donald Trump was unpopular enough in Scotland…
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Comment and Opinion
Baller Hauler t-shirts are a hit in Canada
Check out this urbane ‘Hauler’ t-shirt
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Comment and Opinion
Maisie Sly is star turn in Aldi’s first signed ad
The discounter’s newest ad features the deaf, seven-year-old star of Oscar-winning short film The Silent Child
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Comment and Opinion
Donna doles out advice to Theresa May and meets Drastic Dave
That cheeky M. Barnier has given us ministers a collective smacked bottom for squabbling in class…
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Comment and Opinion
Put customers centre-stage
Customer satisfaction and brand value have featured highly in industry news recently