All comment & opinion articles – Page 216
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Comment & OpinionMistakes are crucial to business success: embrace and learn from them
I’d suggest that you don’t start a business if mistakes weigh heavily on you
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Comment & OpinionIPCC report: how UK meat producers can cut their carbon footprint
Offshoring the carbon problem of meat production is a bad idea, says Professor Chris Elliott
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Comment & OpinionFive questions retailers should ask themselves about mobile commerce
There’s a lucrative opportunity for retailers who get mobile right, says Google’s Harry Walker
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Comment & OpinionWhy the Philadelphia ad ban will force marketers to get creative
Wherever you stand on men abandoning their offspring for cream cheese, the ASA decision could make advertising more creative
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Comment & OpinionBrands looking to own Christmas should consider panto
Panto is loved by all and full of opportunity, says Kathryn Jacob OBE, CEO of Pearl & Dean
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Comment & OpinionIt’s time the poultry sector faced up to welfare concerns
The sector has faced a series of animal welfare exposés
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Comment & OpinionGwyneth Paltrow could do alkaline water more harm than good
’100% natural alkaline’ brand Flow has attracted criticism after enlisting Gwynnie as brand ambassador
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Comment & OpinionThe Naked Wines-Majestic break-up is a boon for both businesses
Majestic MD Josh Lincoln appears genuinely confident that Fortress won’t just asset strip, but will look to grow Majestic
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Comment & OpinionA no-deal Brexit will soon show how we’re not all in it together
We’re not all in this together. It’s not a Blitz spirit. A no-deal Brexit is a competitive opportunity same as any other
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Comment & OpinionFood to go: brands can help fight perceptions of the ‘sad’ shop sarnie
Retailers and brands can collaborate to develop interesting, quality food-to-go ranges, says Wayne Greensmith of Adelie Foods
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Comment & OpinionLetters: Aspartame is safe
It is critical the public is provided with reliable science-based information regarding the safety and utility of low-calorie sweeteners
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Comment & OpinionDeliveroo helicopter to offer Londoners in-flight meals
A helicopter dining experience will take to the skies, but no food delivery via chopper just yet
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Comment & OpinionA fry-up fit for a Terminator
We’ve all woken up hungry for a breakfast comprised of 135 fried items, right?
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Comment & OpinionRoadkill thrill: couple ready dead good wedding buffet
Wedding food can be so samey. So why not spice things up by feeding your guests roadkill?
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Comment & OpinionOld El Paso’s aural campaign sounds pretty good
A focus on the sounds, rather than the sight, of food proves a win for Old El Paso
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Comment & OpinionMars shows the way on ‘changing the world for pets’
Few pet owners know Mars makes more pet products than it does chocolate
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Comment & OpinionWhere’s the no-deal Brexit plan to prevent animal culls and food shortages?
The government has yet to provide the industry with much of the basic information it needs to plan for a no-deal scenario
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Comment & OpinionStella’s weather-targeted ads prove programmatic is a no-brainer for brands
Stella Cidre saw a huge sales uplift from weather-targeted ads – but it’s about more than just hot summers, says Matt Lee
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Comment & OpinionPlant-based is far more than a fad – Nescafé’s dairy-free lattes prove it
That a multinational giant is willing to invest in ‘specially crafted’ coffees is a vote of confidence in the longevity of plant-based
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Comment & OpinionWatch out, challengers: a new generation of fmcg CEOs is fighting back
It is no longer about big brands or small brands, but relevant and purposeful brands, says Warren Ackerman