Archive of all comment and opinion articles – Page 268
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Comment and Opinion
Successful ads grow markets, do they?
OK, I’ll admit it – people in advertising can sometimes believe our own hype
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Comment and Opinion
As the poverty line moves, no wonder employers are under pressure to pay more
The number of people in poverty in a working family is 55% – a record high, says a new report published by the Joseph Rowntree Foundation. The face of poverty is shifting, but what can be done about the problem?
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Comment and Opinion
Amazon Go is exciting but also full of challenges
What happens if the IT system goes down and no one can pay, asks Neville Payne of Checkpoint Systems
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Comment and Opinion
Fortnum & Mason sizes up the Brexit price ticket
Ewan Venters took over as CEO of Fortnum & Mason four years ago. Here are his thoughts on everything from Brexit, Black Friday to business rates …
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Comment and Opinion
Shoppers hungry for breakfast to take away
Nearly 30% of UK shoppers now buy breakfast on the go, according to IGD research
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Comment and Opinion
Treasury has offered soft drinks makers ‘wiggle room’ with levy detail delay
The Treasury has paused for breath before it reveals the full extent of the sugar tax
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Comment and Opinion
Will Christmas dinner be cheaper or more expensive this year?
Despite dribs and drabs of inflation already, there are bargains to be had right now
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Comment and Opinion
Philip Morris isn't giving up the fags just yet. But it's working on it
We thought Mars telling consumers to eat less Dolmio sauce was a bold strategy but that‘s nothing on André Calantzopoulos
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Comment and Opinion
Co-op's record on waste
Our long-term ambition is for all packaging to be recycled where it can be, and we are making a bold start
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Comment and Opinion
Video's the Christmas marketing star
Christmas is a time when customers expect (dare we say look forward to) more sentiment
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Comment and Opinion
Kellogg’s, Breitbart and the pitfalls of programmatic ads
The cereal maker is facing a boycott after pulling its advertising from the US site
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Comment and Opinion
Advertising? Nah. We focus on our product like Pret
When I tell an agency “we don’t advertise” it’s a dead cert that the next question is going to be “so what do you do?”
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Comment and Opinion
Supershoppers reveals the rip-off culture of service stations
One of the great British pastimes is sitting in traffic, so we are all grateful for service stations
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Comment and Opinion
End of an era at the FSA
The announcement of the resignation of Catherine Brown from her role as FSA chief executive was an unusual one
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Comment and Opinion
Think legacy from the word go
More and more brands are making giving back a core pillar of their values and mindset
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Comment and Opinion
Industry 4.0 is here. Are you on board?
The fourth industrial revolution is happening, and there are great opportunities for food & drink companies to exploit
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Comment and Opinion
Domino’s Pizza hires special delivery deer in Japan
Domino’s has announced it is to train reindeer to deliver pizza in Hokkaido, Japan
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Comment and Opinion
The Game (of Thrones) is up for nerdy wine fans
What’s the right drink to serve nerds on the rare occasions they leave their parents’ basements for a social event?
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Comment and Opinion
Heston's bacon dessert is a bling thing
Remember when we all thought an orange in a Christmas pudding was the height of Waitrosean sophistication?
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Comment and Opinion
Pat reveals the secrets behind the Black Friday 'sales'
When I was a kid my mum used to take me down to the Nearly New Shop if ever I needed anything really special