Archive of all comment and opinion articles – Page 269
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Comment and Opinion
Why recipe box companies haven’t bagged more shoppers
Recipe box schemes are growing fast but their market share remains tiny
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Comment and Opinion
Brave brands need to commit to fixing supply chain problems
Ferrero has cut ties with one of its toy suppliers over the Kinder Egg scandal, but long-term change requires sticking around
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Comment and Opinion
It's nearly Christmas. Time to pimp that pud!
A festive lunch would not be the same without a pudding, but this year not any old dessert will do if you want a stylish post-turkey sweetener
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Comment and Opinion
Safeway move another intriguing strategic play by Morrisons
The Safeway brand is better known and more meaningful – to consumers at least – than Buyco’s ‘Independent’
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Comment and Opinion
Ferrero facing the biggest crisis in its 70-year history
Ferrero has barely put a foot wrong in recent years, particularly in its development of the Kinder brand
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Comment and Opinion
Cost price increases are necessary: the alternative is worse
The mainstream media just won’t leave the cost price increase thing alone
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Comment and Opinion
A new whey to brew beer – and fight food waste
A new conncotion made from a watery cheese by-product brings new meaning to the term ‘special brew’
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Comment and Opinion
If you're not understood quickly you won't be bought
The process of shopping requires significant cognitive effort from the shopper
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Comment and Opinion
Baileys gives in to 2016 with deadbeat festive ad
This year Baileys has dialled down the Charlie and the Chocolat Luxe-style glittery Christmas magic
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Comment and Opinion
Pat's Christmas ad is made with help from Pavlina's cousin
I know just how that New Mr Clarke at Asda feels
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Comment and Opinion
Why retailers should think beyond their Christmas ads
As the big retailers launch their Christmas ads, it is easy to get lost in the heartwarming tales
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Comment and Opinion
Organic is the next big thing in dairy
From dairy to vegetables, Britons are rediscovering their love for all types of organic products
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Comment and Opinion
Building affinity by making it personal
Many household brands now employ personalisation as a long-term engagement tactic as they seek to connect with consumers
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Comment and Opinion
Justin King is being conservative: the only way prices can go is up
Justin King during his time as Sainsbury’s CEO Not many ex-supermarket CEOs have escaped the upheaval of the last few years with their reputations intact. Justin King is one of them. Former peers include Phil Clarke (Tesco 2011-2014), Dalton Philips (Morrisons 2010-2015) and Andy Clarke ...
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Comment and Opinion
There’s method to Morrisons' Safeway ‘madness’
You’d think Morrisons would want nothing more to do with the name Safeway ever again
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Comment and Opinion
The Black Friday opportunity for fmcg
Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture
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Comment and Opinion
Greenpeace is wrong to single out Sainsbury's over tuna
The supermarket has a good reputation on fish sustainability, so why is Greenpeace continually on its case?
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Comment and Opinion
The Grocer's Top New Talent celebrates fmcg's rising stars
The Grocer’s Top New Talent provides a refreshing and uplifting reminder of what can be achieved in the future
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Comment and Opinion
Müller faces frothing in its non-aligned milk pool
After a relatively quiet past few months, there could be fresh stirrings of mutiny in the sector