Archive of all comment and opinion articles – Page 29
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Comment and Opinion
How indie booze brands can break into supermarket shelves
Supermarket shelves are becoming more restrictive and full of price promotions, but customers are becoming more experimental, says Nick Gillett, MD of UK premium spirits distributor Mangrove Global
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Comment and Opinion
Plain packaging on cereal? The obesity crisis is far more complex
Getting rid of cartoon characters, animations, vibrant colours, brand mascots and the like represents a slippery slope towards complete brand erosion, says Mike Coppen-Gardner, MD of SPQR Communications
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Comment and Opinion
Butternut Box defies DTC doom-mongers with its near-unicorn valuation
Butternut Box shows the DTC model still has legs, even if it’s the four-legged variety
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Comment and Opinion
Guinness is careful not to jinx Ireland’s Rugby World Cup chances
Ireland play their first game in the men’s Rugby World Cup this weekend, and expectations for the boys in green are high
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Comment and Opinion
Ocado meets Beano for kids’ cookbook – but why is Ben Fogle involved?
Planet Earth can be divided into the places you would expect to find Ben Fogle and those you wouldn’t
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Comment and Opinion
Why it’s vital to keep checking in on your core brand values
By clearly understanding what we were brought here to do, we’ve been able to navigate our way through challenges that may otherwise have diverted us
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Comment and Opinion
A cheesy vegan cheese is the plant-based unicorn, but why?
Many producers have come close to creating a dairy alternative that combines the umami, sweet and nutty characteristics of cheese. But not close enough
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Comment and Opinion
Has a wet summer opened the promotional floodgates to margin erosion?
With July seeing the wettest weather since 2009, manufacturers turned to increased promotional investment to stimulate demand, says Alex Lawrence, senior strategic insight director at Circana
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Comment and Opinion
Gillian Keegan reminds us – sometimes – ministers are fighting for industry
Behind the scenes, ministers and civil servants can be vigorously arguing for changes industry wants, says Ian Wright, co-chair of the Food & Drink Export Council
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Comment and Opinion
M&S’s FTSE return shows the power of customer service
How did a focus on customer service contribute to M&S’s return to the FTSE 100?
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Comment and Opinion
Is there a future for plant-based petfood?
Big petfood manufacturers are putting their money behind plant-based innovation, but vegan diets for dogs are contentious
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Comment and Opinion
How ideation workshops could solve plant-based woes
An effective ideation process can help suppliers and retailers collaborate, says Gina Overton, director of Bridgethorne
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Comment and Opinion
Why is Gillette so interested in men’s pubic hair?
A quick splash of water, a spray of deodorant and a brush of the teeth. Men’s selfcare has shifted dramatically in a relatively short space of time
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Comment and Opinion
Why 2 Sisters is taking a different approach to sustainability
The food sector has a massive part to play in preventing climate breakdown, says Ranjit Singh, president & owner at 2 Sisters Food Group
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Comment and Opinion
How ongoing CBD legal limbo has created winners and losers
Latest CBD industry legal heave shows massive disparity in the market
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Comment and Opinion
Ooft! Tennent’s leans on Scottish heritage – and sense of humour
Tennent’s borrows some of Irn-Bru’s sense of humour for this advert
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Comment and Opinion
The plastic tax has descended into another Treasury cash grab
The government’s single-use plastic tax was always, at best, a blunt instrument in the fight against plastic pollution
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Comment and Opinion
The Barcode: Paul McEnroe’s story of the code that changed the way the world shops
The author charts his journey from orphanage to IBM
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Comment and Opinion
Do consumers still care about brands?
Dramatic as it sounds, there’s been a socioeconomic shift in recent years. Do consumers still care about the name on the pack?
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Comment and Opinion
Other ways startups can support their teams in financial tough times
For most startups or purpose-led businesses, the draw to join is a mixture of the cause, autonomy, variety of work and the team