Archive of all comment and opinion articles – Page 329
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Comment and OpinionSales promotions can withstand the demands of modern marketing
Simon White of Campaign Marketing illustrates why promotion marketing has remained a robust field since the ’80s
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Comment and OpinionDiscounters force SKU hierarchy reappraisal
Private-label development in the UK has been characterised for some years now by the ‘good, better, best’ hierarchy…
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Comment and OpinionTimeshift's story of how eating out went exotic
During the Second World War the strict rationing meant cooking at home became a daily struggle. The solution? Government-owned canteens, serving up puddings for two pence.
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Comment and OpinionTitania's PR nonsense prediction comes true as K hits the meat
Did I mention hybrid products in my crystal ball of PR nonsense this January?
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Comment and OpinionVouchers: don't rely on the small print
A supermarket chain CEO recently highlighted the significant amount of vouchering and promotional activity in grocery…
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Comment and OpinionRecruiting staff is about hiring when you really need to
Obviously we can’t hire anyone if they’re not going to help us grow, so we’ve come up with a simple strategy for the coming year
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Comment and OpinionAsda's star signing puts pen to paper for new contract
The post ‘went viral’, and had amassed more than 24,000 retweets as Bogof went to press
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Comment and OpinionBelow cost pricing definition is fraught with complexity
The definition of ‘below cost’ adopted amounts to intellectual incompetence at best and deliberate obfuscation at worst
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Comment and OpinionDoes the food & drink industry need to embrace the Living Wage?
Ex PepsiCo, Birds Eye and UB boss Martin Glenn was unveiled as the new chief executive of the Football Association
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Comment and OpinionMobile phone apps give brands direct route to shoppers
Last week the mobile industry descended on Barcelona to Mobile World Congress…
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Comment and OpinionMilk debate set to get raw again
The industry is worried that any problems arising from raw milk consumption might affect wider perception of milk
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Comment and OpinionOwn-label gap between healthy options consumers want and what they get is still weighty
Research suggests that work needs to be done by own-label to satiate the appetite for products low in fat, sugar and calories
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Comment and OpinionCan competitors afford to follow Co-op's lead and raise wages?
Political pressure is being exerted on major employers to significantly raise the wages of their lowest-paid workers
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Comment and OpinionWhitehall and Defra are limited in reform capacities
Big Government Sucks, proclaims a current slogan from the American Tea Party. Whether that’s true of the US or not…
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Comment and OpinionMarketing and blogs: setting the standard
Word of mouth is older than marketing itself. It has been informing purchase decisions long before the ‘Mad Men’ came to t…
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Comment and OpinionJimmy Doherty defeats Rick Stein in battle of the chefs in Oz
You couldn’t move for pommie chefs in Australia this week. First up it was Jimmy Doherty (you know, Jamie Oliver’s mate)…
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Comment and OpinionWhy are attitudes so negative in the frozen food fight?
The Grocer’s report (‘10 things you need to know about… frozen food’, thegrocer.co.uk) demonstrates the innovative, buoy…
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Comment and OpinionGrey market needs simple discounting not differentiation
Not that long ago, or so it seems, I remember standing in a supermarket and seeing the sign ‘buy one get one free’…
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Comment and OpinionIt's back to the all-powerful buyer. For better or for worse?
Analysts saying the supers must ‘drop their prices’ to compete is mildly irritating…
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Comment and OpinionPorridge is hot new café trend
Pop-up eateries selling just one food (eg cereals, crisp sandwiches) are just so hot right now!…