Archive of all comment and opinion articles – Page 358
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Comment and Opinion
Labour plans to micro-manage our diets - it won't work
The nanny state, like an old comic opera, is about to have a revival…
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Comment and Opinion
World Cup marketing must target shoppers as well as consumers
Major sporting events like the World Cup traditionally represent a business bonanza for UK retail…
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Comment and Opinion
Infographics can be better than words for sales pitches
Nielsen estimates that the average individual is hit with more than 3,000 brand impressions in a single day…
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Comment and Opinion
Musgrave sharpens up
Retailers who had labelled Musgrave a “sinking ship” will no doubt be pleased to hear that Musgrave has a turnaround programme in place…
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Comment and Opinion
The chosen ones
Which are the ‘most chosen’ fmcg brands in the world? And what are the consumer trends that put them on the map?
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Comment and Opinion
Unilever makes Peace
Unilever’s Lynx Peace marketing campaign has been kicking up a stink this week, as the deodorant brand landed itself in hot water over the “co-opting” of the CND’s peace logo.
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Comment and Opinion
Emperador arrives
News that Philippine-based spirits business Emperador Distillers Inc (EDI) has acquired Scotch whisky brand Whyte & Mackay came out of left field. Who is Emperador?
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Comment and Opinion
Morrisons must usher in pricing transparency quickly
It is incredible that Morrisons CEO Dalton Philips still looks the man most under the cosh in grocery…
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Comment and Opinion
Food fraud: it's time for government to get tough
You may have seen coverage in the media of the launch of our campaign to stop food fraud…
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Comment and Opinion
Gluten-free market bursting with potential says Mrs Crimble's
The UK gluten-free market is now worth over £175m and saw the highest number of launches of any food category last year…
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Comment and Opinion
Pushing brand values during the price war
The old adage ‘price is king’ could not ring any truer for grocery brands at the moment…
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Comment and Opinion
Food poverty alarm call
Last week, 170 public health doctors and specialists wrote an open letter on food poverty to the PM…
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Comment and Opinion
Heston Blumenthal, history and histrionic personality disorder
I like Heston Blumenthal. I really do. He’s to thank for one of the best meals I’ve ever had…
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Comment and Opinion
Morrisons' Angel stunt inspires the dieters at Puff & Fluff PR
We’ve tried to sell our clients on the joys of huge illuminations, like Morrisons…
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Comment and Opinion
At 10 for One
Ethical fmcg brand One celebrated its 10th anniversary at Number 10 this week, and expansion was on the agenda.
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Comment and Opinion
New managers need to learn soft skills and hard processes
Newly promoted managers can often, despite their past successes, struggle with their new responsibilities…
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Comment and Opinion
Myners' strike
On the same day Lord Paul Myners released his 184-page review into the corporate governance of The Co-operative Group, Paul Flowers was in court pleading guilty to possessing drugs.
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Comment and Opinion
Is Tesco's Hudl phone smart?
Will Tesco’s Hudl smartphone be as big a hit as its tablet? It may have a job on its hands.
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Comment and Opinion
Morrisons wings it
When Morrisons decided to beam an advert for a baguette onto the 54m-wide wings of the Angel of the North last Friday night, it can’t have imagined the furore that would result.
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Comment and Opinion
Own label needs better brand strategies
Own-label brand ranges seem to lack any real positioning above and beyond taste differentiation and recipe profiles…