Archive of all comment and opinion articles – Page 39
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Comment and Opinion
How the north-south divide is playing out in cost of living crisis
Real household inflation is not equal across the UK when weighted for the proportion of household spend, says Steph Cullen, head of UK CPG at Circana
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Comment and Opinion
Are ‘clumsy, meaningless’ food price cap proposals any more than a PR stunt?
Industry players fear the implications have not been fully thought through
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Comment and Opinion
Suppliers are the latest scapegoat for high food prices. Let’s bust this myth now
The government is attempting to put blame somewhere in its complete naivety of how fmcg supply works, says David Sables, CEO of Sentinel Management Consultants
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Comment and Opinion
Brands need bold, creative campaigns to target ‘conscious consumers’
Acquiring these customers requires a strategic approach with tailored messaging and well-placed advertising, says Kathy Lee, consumer retail industry manager at Google
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Comment and Opinion
A clampdown on alt-meat and dairy words would be silly and wrong-headed
Faux names are important in flagging usage, while some meat and dairy brands are playing in plant-based anyway
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Comment and Opinion
Morrisons grannies usher in return of ‘More Reasons’ strapline
Morrisons has brought back its no-brainer brand name pun
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Comment and Opinion
Milk: Wellcome Collection exhibition presents chaotic shocks and absorbing historical insight
A dairy farmer’s dream. A giant udder with 13 teats instead of four
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Comment and Opinion
Do you understand your ‘shopper’? Let’s take a closer look
Let’s take a closer look at ‘the shopper’ and then score your understanding once more
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Comment and Opinion
Why is the Ocado and M&S joint venture still struggling on collaboration?
Nothing sums the lack of collaboration up more than the marketing
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Comment and Opinion
Why was Tesco so slow to act on John Allan allegations?
Investigation into sexual harassment allegations took 20 days in a case with repercussions for the whole industry
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Comment and Opinion
Asda merger with EG Group would be a disaster
The future of Asda matters for consumers, its 145,000 employees, the government and regulators alike
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Comment and Opinion
A lot is riding on Tesco’s latest ‘transformational’ reset
Tesco and its suppliers have just 11 months. Even ‘Drastic Dave’ Lewis took longer than that
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Comment and Opinion
How to make your brand the go-to choice for highly habitual shoppers
If you can break in to a shopper’s eating and shopping habits it’s a licence to print money, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
Defra’s decision to abandon a UK horticulture strategy is a serious error
Defra must make it a priority to raise our country’s self-sufficiency in fruit & vegetables, says Joanna Blythman, food journalist and author of Swallow This
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Comment and Opinion
Now the Adjudicator has been rescued, it’s time to turn up the scrutiny on retailers
The agriculture sector has been asking for the code to include non-direct suppliers – in other words, farmers – for years
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Comment and Opinion
Morrisons still has a lot of catching up to do, but its new ads and More makeover is a good start
Morrisons is now at least at the races in terms of loyalty, and its revamped More card has an interesting point of difference
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Comment and Opinion
Why the food industry must play a part in encouraging shared mealtimes
It’s up to businesses, charities, third sector groups, government, policymakers and the wider civil society to play their part, says Dave Dusangh of Mars
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Comment and Opinion
The challenges and rewards of remote working as a startup
There have been many changes since I founded Caleño, a range of tropical non-alcoholic spirits created to bring a Latina fiesta vibe, in 2019
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Comment and Opinion
Lynx’s goat makes the case for Africa
Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s room for more
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Comment and Opinion
Pressure Cooker: knives out in tangentially cooking-related psychological ordeal
It can’t be easy coming up with new twists on the cooking competition format