Archive of all comment and opinion articles – Page 41
-
Comment and Opinion
Food security: the only topic on the agenda for Sunak’s summit
Issues across farming, climate change and food poverty are all relevant to Rishi Sunak’s meeting
-
Comment and Opinion
Marketers don’t need a coronation to push seasonal sales
Inspiring seasonal sales all year round can bring incremental gains, says Alban Villani, regional CEO EMEA at CitrusAd
-
Comment and Opinion
The coronation of King Charles III will bring much-needed cash to grocery tills
Supermarkets haven’t exactly pulled out all the stops, but street parties and other festivities are still likely to boost sales
-
Comment and Opinion
Shaken Udder’s judge sets the bar for courtroom fun
Shaken Udder is making its TV debut with an ad called ‘Do what makes you happy’ – set in a courtroom
-
Comment and Opinion
Businesses must prepare for new EU deforestation regulations
Upcoming EU laws will require importers to demonstrate no deforestation has occurred in their supply chains, says Warren Ackerman, head of European consumer staples research at Barclays
-
Comment and Opinion
What can farmers and retail bosses expect from the ‘Sunak summit’?
The agenda is currently a mystery, but that the meeting has been brought forward suggests a level of urgency
-
Comment and Opinion
Brands must push innovation to avoid the consumer tradedown
Innovation may feel risky but brands must stay close to shoppers’ hearts during difficult times, says Dr Nicki Morley, head of behavioural science and innovation expertise, UK Insights, at Kantar
-
Comment and Opinion
Renée Elliott back at the Planet Organic helm bodes well for the business
Will Renée Elliott succeed? There are three reasons why, for me, the answer is a resounding yes, says Karen Green, author of Buyer-ology
-
Comment and Opinion
Loyalty schemes moving to deep-cut promotions will incentivise disloyalty
Deep cuts can be category killers – as consumers shop around, the category becomes commoditised and devalued, says David Sables, CEO of Sentinel Management Consultants
-
Comment and Opinion
Challenger brands are proving there is still room for premiumisation in soft drinks
Is there a more fertile category right now than soft drinks?
-
Comment and Opinion
There’s a worrying new trend for brands: deinfluencers
As many as 79% of shoppers believe brands are involved in ‘greedflation’
-
Comment and Opinion
Marmite’s elaborate faux documentary causes confusion
We meet parents-to-be submitting to hospital tests to see if their babies will be Marmite lovers or haters
-
Comment and Opinion
Gregg Wallace returns with hairnet and bags of enthusiasm for Heck tour
Despite having been to practically every factory in Britain, Wallace’s enthusiasm for everything he observes remains undiminished
-
Comment and Opinion
Do you push or pull? A lesson in sales from the Wolf of Wall Street
What would you do if Jordan Belfort asked you to sell him a pen?
-
Comment and Opinion
Six key takeaways from the UK Food & Drink Shows 2023
Forget year of the rabbit, this is quite clearly the year of the vape
-
Comment and Opinion
Why is food and drink innovation only accessible to the privileged few?
Between 2009 and 2019, 42% of venture capital money went to founders from an ‘elite educational background’, says Louis Bedwell, MD at Mission Ventures
-
Comment and Opinion
‘Eco-modernists’ fail to appreciate the societal importance of livestock
The Dublin Declaration reminds us human civilisation has been built on livestock for more than 5,000 years, says Joanna Blythman, food journalist and author of Swallow This
-
Comment and Opinion
The future looks rosier at Planet Organic after surprise rescue by founder Renée Elliott
Suppliers – not to mention employees – will have breathed a sigh of relief yesterday as Planet Organic secured an unlikely rescue spearheaded by the chain’s founder Renée Elliott
-
Comment and Opinion
Less-than-shocking Which? research into c-stores is a sign of the times
Which? and the Food Foundation’s pricing calls may resonate with the public, even if their findings are based on less-than-robust calculations
-
Comment and Opinion
How to protect your brand reputation from supply chain issues
When consumer trust can be undone in days, ensuring strong crisis management processes in the event of a supply chain incident is crucial, says Sue Newton, GB Food & Beverage leader at WTW