All comment & opinion articles – Page 67
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Comment & OpinionMorrisons must sell suppliers a clear turnaround vision
The next stage requires more strategy from Morrisons and serious judgement from suppliers, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionSainsbury’s IT ‘meltdown’ offers lessons in crisis management
The computer might say no, but customers still want a person to apologise for it
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Comment & OpinionKerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
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Comment & OpinionIt’s a miracle: how water brand Liquid Death is valued at $1.4bn
Here’s 10 reasons for the phenomenal valuation and ‘hypergrowth’ of Liquid Death, the most adult of soft drinks brands
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Comment & Opinion10 years of driving progress: celebrate – and keep going!
When we started Rubies, 10 years ago, food waste was not even a recognised issue, let alone understood
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Comment & OpinionFood fraud in herbs and spices still widespread, Radio 4 reveals
High-value, ground, dried and powdery, herbs and spices are easy to fake and bulk out
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Comment & OpinionWaitrose ‘back to basics’ store approach bodes well for JLP’s turnaround
The partnership is back in profit after two years of consecutive losses and lost market share
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Comment & OpinionI spent 30 years in marketing at Unilever. Now I want to shake up the ad industry
This is the opportunity of a lifetime for advertisers to invent the future, says Sebastian Munden, chair of Ad Net Zero and chair of Wrap
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Comment & OpinionHow to move shoppers from deal loyalty to real loyalty
Real loyalty comes from being practically useful and emotionally meaningful to customers’ lives, says Jason Foo, CEO at BBD Perfect Storm
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Comment & OpinionWhat goes on inside the mind of a CEO?
It’s the million-dollar question many want answered: ‘What really goes on inside the minds of fmcg and retail industry leaders?’
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Comment & OpinionFinally, France moves to ban ‘meaty’ names in plant-based
In three months’ time, France will follow South Africa and Italy in banning the use of ‘meaty’ terminology to describe plant-based products, says Joanna Blythman, food journalist and author of Swallow This
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Comment & OpinionMeal kits should be huge, but they’ve proven a tough sell
Sainsbury’s is thinking along the right lines with this SimplyCook tieup, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow Philadelphia tapped into emotion to grow sales 20%
Spending big on marketing to bolster one of the category’s more expensive cream cheese brands won’t sway consumers to buy in a cost of living crisis. Or will it?
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Comment & OpinionHow to protect your reputation in a cyber crisis
Customers will reward brands that can persuade them they are able to safely manage their data, says Ryan McSharry, UK head of crisis at international PR firm Infinite Global
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Comment & OpinionHow do you solve a problem like meal kits?
HelloFresh should focus on its core, affluent, loyal and happy customers, of which there are fewer, but are worth more
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Comment & OpinionWhy we must use digital tech to optimise physical stores
The answer lies in using digital strategies to complement the physical and vice versa, says Guy Elliott, executive VP, retail & consumer products at Publicis Sapient
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Comment & OpinionLittle Moons has shown it isn’t immune from growing pains
The mochi ball ice cream maker is having a wobble, its first since a viral TikTok post sent sales stratospheric in 2021
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Comment & OpinionJust Eat targets Brits with passive-aggressive animations
Just for us Brits, the delivery giant has come up with four new ads starring anthropomorphic animals
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Comment & OpinionBottlecelli: Lidl’s pun-tastic installation gives Glasgow a cultural boost
Venus: Roman goddess of love, desire, sex, fertility, prosperity… and now Lidl’s bottle and can return scheme pilot
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Comment & OpinionRage in Wales as farmers unleash wrath over Labour’s farming policy
The Welsh government’s proposals for a new, post-Brexit farm subsidy framework has gone down like a cup of sheep dip