Boots extends Deliveroo partnership to 125 stores and tops up range

Boots has expanded its partnership with Deliveroo to cover 125 stores in the UK, while boosting the range available on the platform.

The move follows a 14-store trial launched in August last year, offering a range of 400 products. Customers will now be able to shop more than 750 SKUs – covering healthcare, beauty, skincare, fragrances and toiletries, baby, food and drink – on the Deliveroo app.

Boots “expected to see more gifting ranges added to the offering, to help customers with those last-minute present ideas,” it said.

Orders are picked and prepared in-store by Boots staff and placed into sealed packaging before being collected and delivered by Deliveroo riders for delivery.

“The original trial was a huge success and gave us the opportunity to learn very quickly what our customers want from a rapid delivery service,” said Paula Bobbett, chief digital officer at Boots. “Now as we expand, we can be sure the products available on the service are well matched to customer needs.

“Through Deliveroo, our customers can get cough, cold and flu relief products and mild pain relief delivered to their doors to help them with the symptoms of mild illnesses this winter, or baby wipes and nappies for those everyday childcare emergencies,” Bobbett added. “Plus, if they’ve run out of their favourite skincare brand, or need a last-minute gift, they can get our great range of beauty and gifting products straight to them in minutes.” 

Additional Boots stores are coming to the platform in cities already served by Deliveroo including London, Birmingham, Liverpool, Leeds and Edinburgh. The expansion brings the option to several major cities for the first time, such as Manchester, Glasgow, Belfast, Bristol, Sheffield, Coventry, Plymouth, Exeter, Middlesbrough, York, Aberdeen and Inverness.

“Deliveroo continues to bring greater choice and availability to people across the UK, with everything from suntan lotion to cold and flu symptom relief products, or fruit & veg from your local supermarket to a Friday night treat from your local restaurant,” said Carlo Mocci, chief business officer, UK&I at Deliveroo.