If you could pick a food and drink brand to adorn a range of ‘adult’ nightwear, which would you choose? Häagen-Dazs and Flake both cultivate pretty sexy images and Diet Coke is inextricably linked with hunky men.

Bovril probably isn’t that high up the list. Fortunately, the ‘adult’ nature of a new beef drink-branded nightwear line-up isn’t euphemistic. They’re just pyjamas for grown-ups.

Still, its ‘beefy’ range does have an undeniably grubby appeal. Especially if you really fancy Ian Botham.