Burger launch is beyond Lidl's German operation

The Beyond Meat burger is a global hit – but its rollout into Lidl Germany hasn’t gone so well.

Demand has somewhat exceeded supply, with customers raging at the disorganised discounter. Bogof isn’t a fluent German speaker, but Merkur.de’s description doesn’t require too much translation. It used the phrase ‘ein Mega-Sh*tstorm’.