sustainability

Sir, It seems that despite the recurrence of stories regarding the need for businesses to drive sustainability, we continue to keep our heads down by avoiding the big environmental issues - possibly until it’s too late The world’s ticking time bomb.

The current media focus should act as a springboard for businesses to broaden the debate away from simple CSR measures, to one that encompasses a wider set of environmental, societal and economic concerns.

We can no longer afford to do the bare minimum, which is why I call on businesses to make 2018 the year of ‘Creating Shared Value’ and commit to generating economic value in a way that also produces value for society by addressing these challenges.

It is about implementing long-term plans that will make the world a better place, but also help businesses achieve a competitive advantage and sustained growth.

Suranga Herath, CEO, English Tea Shop

Topics