dog one use

Thirty-eight Canadian dollars (£21.50) for a bottle of water? You must be joking! Oh wait, you are.

Canadian point-maker and CEO of ‘Hot Dog Water’ Douglas Bevans managed to shift 60 litres of, yes, hot dog water, to attendees at Vancouver’s Car Free Day festival last weekend, thanks to some fancy signage and spurious health claims.

Bevans’ blurb wanged on about weight loss, protein, electrolytes and increased brain function, before small print revealed ‘Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices’. Zing!