Last year, Peroni got Ferrari Formula 1 stars Charles Leclerc and Carlos Sainz to enact a heist of its booze-free beer. But a year later, the brand – and the drivers – are in more relaxed form.
Sainz has been replaced at Ferrari by Lewis Hamilton, and the new ad imagines him and Leclerc apparently living together in a picturesque part of Italy. As the duo settle down over a newspaper on the balcony, Leclerc checks his phone: he’s tracking a delivery. A little blue Peroni van shortly arrives and disgorges its contents – 44 cases of Nastro Azzurro 0.0% (to match Hamilton’s #44 race number, naturally).
What a lovely welcome gift from his new team-mate! The lads kick back with cold ones and enjoy la dolce vita. Let’s hope the convivial atmosphere survives a year of on-track tussling.
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