Nine months ago, KFC unveiled a ‘Believe in Chicken’ short film – 90 seconds of arresting-if-confusing zombie film pastiche, in which a city’s people started to convulse like chooks. Eventually, they ended up dancing around a real bird, as if enslaved to its cult.

Now we have a rural ‘part two’. A man walks through the forest, where he’s spotted and surrounded by chicken-folk. They manhandle a giant golden egg, and lead our guy to a lake… of gravy. He’s carried into it, as if to be baptised – only to resurface as a giant breaded chunk of chicken.

There’s a certain folk horror-esque shock factor to this outcome – where the logical flaw (chicken doesn’t become breaded or cooked in gravy) can be overlooked. But what is KFC trying to do? Liken killing chicken to killing people? Venerate chickens? Suggest they’d kill humans if they could?

It’s more ‘weird’ than ‘mysterious’. Still, we imagine filming it was a great day out for the ad’s cast of interpretive dancers.

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