Does it really matter that Coca-Cola’s AI Christmas ad isn’t ‘the real thing’?

coca cola ai christmas advert 2024

The Coca-Cola ‘Holidays are Coming’ AI Christmas ad has horrified some – but consumer testing shows it works

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW