Companies should of course value their products, but we’re not so sure about Reckitt Benckiser CEO Rakesh Kapoor’s assertion that Durex condoms are undersold by a factor of 10. “In my opinion a beautiful sexual experience should be £100,” he told the Mail this week.
That’s your business, mate. Meanwhile the rest of us can use the mental cringe of you talking about ‘a beautiful sexual experience’ as a free-of-charge contraceptive.
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