Edinburgh Gin is leading on flavour with its first TV ad. ‘Filled With Wonder’ takes viewers on a somewhat trippy journey to reveal – kind of – what’s in its Rhubarb & Ginger gin.

An opening shot of a flower cleverly cuts to a party filled with happy-clapping young folk. We reverse through a forest of rhubarb before emerging into the Edinburgh night, with the city apparently under threat from gingery meteors – which transform into ice cubes… in the drink of one of the party gals from earlier. Clever!

The ad delivers well enough on flavour and good vibes. But its real advantage is in targeting new year, not Christmas. It’s distinctive, classy and cleverly reminds shoppers of its key association with the home of Hogmanay.

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