Editor's Comment: I doubt Tesco’s new promotion mechanic, the BOGIFPC, is going to catch on

ADAM LEYLAND

Have you read any of Philip Clarke's tweets (twitter.com/clarkepatesco)? In an otherwise low-key start for Tesco's new CEO, he's been informing his 2,767 followers (including rivals, I can assure you), of his whereabouts.

 

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