Fake meat brands need to find their own language to create a culinary identity

By Olaf van Gerwen and co-founder, Chuck Studios2021-09-03T08:48:00

Source: Getty

Once you find new ways to show and tell shoppers about taste, texture and more, you can define a category, says Olaf van Gerwen, co-founder, Chuck Studios

Fake meat brands need to find their own language to create a culinary identity

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