Sir, While Greek ready meals may be on the wane, the British public has certainly not lost its taste for Greek dairy products (‘And now Brits lose their appetite for Greek food’, 19 November). Futura Foods is the largest importer of Greek cheese into the UK and we have seen sales of Greek food continue to climb, despite all the bad publicity. Indeed, Kantar data shows cheese from the eastern Mediterranean is in significant growth: volume sales of Greek feta have grown by more than 16%, while the volume of halloumi (from Cyprus) is up by over 28% year-on-year to October 2011. The quality and innovation shown by Greek dairies continues to shine through and this is reinforced by the fact that the overall Gold winner at the recent Quality Food Awards was our Tesco Finest Authentic Greek Yogurt, produced by Kolios Dairy in Thessaloniki. There’s a lot of good news and good food coming from Greece – and we shouldn’t overlook it.

Neil Burchell, MD, Futura Foods UK 

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