How to sell the benefits of British produce without alienating shoppers

farmers farming british aldi

Source: Aldi UK

British provenance can serve as a valuable marker of trustworthiness and excellence, says Abi Armson, senior brand manager at Cathedral City

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW