Ad of the Week: Kelly's ice cream seller helps brand show off Cornish credentials

You’re either straining to make out words, completely bemused, or grinning at the novelty and audacity. Either way, you’re paying attention.

The new ad for Kelly’s ice cream is (mostly) in Cornish - and even though most of us don’t understand a word, it’s surprisingly engaging. A likeable ice cream seller, sited in a clifftop field, enthuses about his product in Kernewek Kemmyn - though with occasional English words (‘local supermarket’, ‘geddon!’) it’s fairly easy to figure out what’s going on. The cows and sudden queue of customers seem to.

Use of the hashtag #speakcornish further emphasises Kelly’s local cred, acknowledging the campaign to reverse funding cuts to the teaching of the Cornish language. Hweg!