Pubco Stonegate Group and Heineken would like more of us to go to the pub this Christmas – and together they’ve come up with a cute, charitable campaign.

‘Pub Alone’, presented by Stonegate’s Mixr app, introduces us to grown-up Macaulay Culkin-a-like Kevin, who finds himself apparently abandoned in his local boozer. Seized with joy, he dances, pours pints and helps himself to snacks. If viewers haven’t got the reference yet, clever twists on Home Alone’s ‘Angels with Filthy Souls’ and aftershave scene should do the job.

Of course, as it does in the inspirational film, the novelty wears off – but happily Kevin’s mates return, bringing with them all the festive conviviality you could want.

A hefty donation to Heineken’s UK charity partner, the Marmalade Trust (which battles loneliness), underlines the importance of giving in this classy Christmas affair.

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