Alexandra Cane made quite an impact in this year’s Love Island. The noodle-loving make-up artist made headlines by criticising the show for not including a greater variety of body sizes, and for reportedly leaking World Cup news to her housemates.

However, she didn’t find love, instead finding herself strung along by tedious Dr Alex.

Happily, Alexandra’s now found a union… Pot Rice. An online ad shows her, nearly clad in what’s almost a red dress, addressing the camera. “I’m happy with you but I think I could be happier,” she says. A different shot reveals the dumpee to be… Pot Noodle, which is being binned off in favour of the brand’s new Rice variant.

It’s knowing and witty, having fun with the show’s clichés, and bang on for Pot Noodle’s target audience. A perfect match.

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