Nearly 20 years after an animated Lara Croft first took a swig of Lucozade in order to help her outwit a pack of wolves, the energy drink brand and the Tomb Raider franchise are reunited.
This time it’s live action Lara - as played by Alicia Vikander in the new Tomb Raider movie - who is fuelling her adventures with the glucose-tastic drink. The ad takes the form of an extended trailer for the movie, but with a tacked-on voiceover that lists her exhausting itinerary as it occurs: “Obstacle courses with spiky things! Falling! Archery!” etc.
The (gently) mocking tone is a little surprising - and there’s no shot of Lara actually drinking any Lucozade - but the movie’s breathtaking visuals really make this ad stand out.
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