Morrisons on mums’ side

Sir: Morrisons’ decision to redesign its checkouts with a positive experience for mums in mind is laudable (‘Parent power trumps pester power at latest Morrisons lab store’, 31 January). This is a fantastic opportunity to offer healthier options without reducing sales, as it should sell no fewer units by offering sugar-free options. However, it would be great if it could provide healthier alternatives to sugary drinks too. 

Jo Arden, head of strategy, 23red