What a capture! Water brand San Pellegrino has hired actor Stanley Tucci as a brand ambassador. A bone fide foodie – and famously a drinks connoisseur, who set hearts a-flutter during lockdown with his cocktail-making videos – the classy Italian-American star of Big Night couldn’t be a more perfect fit if he was willing to lend his name to a pun-tastic campaign: Stan Pellegrino. Wait… what?

Anyway, with synergy like this, the ad itself almost doesn’t matter – but Tucci delivers. At a dinner party he talks about wanting to capture “perfect moments”, which, to the Tooch, “can happen all the time” – like when we see him enjoying a picnic with pals in scenic San Pellegrino Terme, or at the casino, or at an attractive-looking waterfront café (the purity of the water is mentioned, but the ad serves the town as much as the drink).

Wildly aspirational stuff.

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