Ed Sheeran kisses his Edchup bottle

Source: Heinz

On me Ed: Sheeran shows his sauce bottle some love

Bogof has reported before on Ed Sheeran’s love for Heinz Tomato Ketchup. The scruffbag crooner takes the stuff on tour with him and even has a Tommy K tattoo.

Now Heinz is reciprocating with a special, limited-edition version, unedifyingly named ‘Edchup’. Bottles, in stores soon, carry an ‘Ed-inspired tomato icon, nicknamed a ’tomoji’’.

Sheeran is also ‘writing, directing, narrating and starring in his own TV advert for the best-loved sauce, set to launch later in 2019’. So there’s that to look forward to.

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