Bogof has reported before on Ed Sheeran’s love for Heinz Tomato Ketchup. The scruffbag crooner takes the stuff on tour with him and even has a Tommy K tattoo.
Now Heinz is reciprocating with a special, limited-edition version, unedifyingly named ‘Edchup’. Bottles, in stores soon, carry an ‘Ed-inspired tomato icon, nicknamed a ’tomoji’’.
Sheeran is also ‘writing, directing, narrating and starring in his own TV advert for the best-loved sauce, set to launch later in 2019’. So there’s that to look forward to.
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