Some of those behind the reprehensible uptick in shopworker abuse ought to spend 10 minutes watching a new short documentary, 294 (available on YouTube).

Directed by Dome Karukoski, who made Tolkien and Tom of Finland, the title refers to a study that ranked grocery workers as Finland’s 294th most respected profession, out of 379.

The simple film features testimony from several Finnish workers. They speak honestly about their fears: of contracting or spreading the virus to customers, their colleagues and their loved ones – on top of the worries everyone else has, with families kept apart and home schooling often a concern.

Meanwhile, their jobs have got harder. Some are clearly feeling the weight of extra deliveries and busy stores, and a reminder is offered that it’s difficult for them to socially distance, too. Unsympathetic customers complaining about slowness or out-of-stocks don’t help – especially when they get too close.

But despite the low pay, and some being shunned by their neighbours, these everyday heroes find some light – taking time to chat with lonely, isolated customers, and finding solace in the togetherness of their teams.

It may be Finnish, but the film is relevant all over the world. “This situation has affirmed the idea that my work is important,” says one. Too right.

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