“It’s time to get the ball rolling on another flavour.” Welcome to the ‘Board of the Unsquare’ at Terry’s HQ, in which the team are conducting a rare meeting about NPD.

Said team – a motley animated crew that includes a fox, a cow, and a bloke who looks like John Lennon – muse upon “what Chocolate Orange would taste like without the orange”. It takes them a surprisingly long time to alight upon the answer, but they reward themselves with a round of applause for doing so. Is Terry’s having a bit of fun at its own expense, for coming up with such an obvious launch?

If so, it’s not clear. The team don’t mention the mint flavour, which was introduced last year and pops up at the end. Guess we’ll never know how they came up with that one.

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