whisky

Photo by Wind Dharma (winedharma.com/en) under the Creative Commons License 2.0

Never let it be said that The Grocer doesn’t have industry influence. In 2014, we ran an April Fool’s story about a fictional company flogging ice spheres for £100.

Now Purple Cow FMCG has been in touch to let us know that ‘the idea took hold’ and, four years on, its Ice Cocktail Ball is an official thing. Send our share of the profits via Bogof, lads.