Unilever's Cool move

Unilever has, yet again, impressed me with its environmental concerns and drive for consistency across the sector.

Unilever has turned Cool Farm technology from a marketing tool into an independently-run not-for-profit organisation. With these added values becoming increasingly important in the eyes of consumers, there is no better time to give the industry a tool that brands cannot afford to ignore.

Steven Dodds, planning partner, {United}