The latest ad for Vanish, obviously conceived and created pre-lockdown, might well end up capitalising on a certain anxiety around cleanliness.

“Even after vacuuming, your carpet is still covered in dirt,” a voiceover tells us as a woman finishes a thorough shift with the vac. That cleaning product ad staple – a cute dog with mucky paws – soon shows up. Less expectedly, a procession of builders, besuited business types, cyclists and pigeons all trail through after it.

The point is, dirt from outside is in your carpets. And Vanish Gold Carpet Care can sort it out. Full credit to our ad’s heroine, who looks as bemused by the pink-clad Vanish lady who shows up to demonstrate the products as by the parade of dirt-trampers who made the mess in the first place.

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