wrigleys ad

Wrigley has kicked off a new campaign that demonstrates its breath-freshening capabilities in stark terms.

In My Personal Space sees comedian Tom Ward hold a series of uncomfortably close-up face-to-face interviews with various guests. A pellet of gum ensures the conflab at least smells nice.

First to face a grilling is Love Island’s Jack Fincham, who answers difficult questions about kissing Dani Dyer (and potentially meeting her dad) within inches of his interlocutor’s face. The potential for a romantic (and/or violent) outcome feels very real.

In fact, the whole scenario is so tense it makes the viewer break into a nervous sweat, let alone the participants. Might be time to get a deodorant brand involved, lads.