Yakult bottles

Yakult has commissioned a survey of what characteristics people believe make them ‘cultured’. Geddit? Because of the ’cultures’… never mind.

Among the foodie attributes were drinking ‘proper’ coffee, knowledge of wine-matching, using chopsticks, ‘knowing about cheese’, pronouncing quinoa correctly and growing your own fruit & veg.

Is this you? If so, you’re doubtless great fun at parties. If not, Yakult is running a ‘Culture Pass’ promotion, making it cheaper for yoghurt lovers to better themselves.